5Cs (or 5K’s) for Elections
I. CONSCIENCE (Konsyensa)
· A person of moral integrity
· God-fearing (maka-Dios)
· Respects human rights
· Transparent and accountable
· No charges of corruption
II. COMPETENCE (Kakayahan)
· Educational background
· Health (physical, mental, etc.)
· Record of service (in government; in private life)
· Not based on popularity alone, or name recall
III. COMPASSION (Kaluoy)
· concern for the poor and marginalized
· actions addressing poverty & inequality
· protects rights of minorities
· empowerment of the poor (vs. dole-outs)
IV. COMPANIONS (KAUBANAN)
· supporters & advisers (reputation; integrity)
· political party (platform)
· political alliances
· political dynasty (vertical, horizontal)
V. COMMITMENT (Kaakuhan)
· Political will
· Key principles & values
· Stand on key issues
· Maka-Bayan, Maka-Tao, Maka-kalikasan

VI. (6th C?) CATHOLIC (Katoliko)
· Respects Catholic teaching
· Adheres to the Church’s moral principles
· Not confessional, but clear on human (and Catholic) values